LUX
LUX jewelry is chic. LUX is Monaco, synonymous with elegance, savoir-vivre, and luxury living. LUX jewelry is fashion-forward. LUX is street style, catwalks, trends, art. LUX is smiling in the South of France.
A lifestyle represented by a positive attitude, a sense of welcoming, simplicity, and kindness.
Services
Brand Indetity
Clients
LUX
Year
2023
CREATION
The creative process of each jewelry collection starts months in advance and is led by Marta. She and her creative team imagine a universe around a particular theme; always relevant to LUX brand identity.
The thought process is then materialized onto a mood board which is constantly in progress; being tweaked, retouched, and added to.
We hand-craft our high-end silver jewelry in our own production sites and our teams oversee each stage of the process. We create about 7000 jewels every day, with 1 million stones set daily. The pieces have approximately 300 stones, mostly zirconia, or freshwater pearls. The pure sterling silver 925 we use is also mostly from recycled sources.
LUX JEWLERY
LUX JEWLERY
LUX JEWLERY
LUX JEWLERY
LUX JEWLERY
LUX JEWLERY
LUX JEWLERY
LUX JEWLERY
